Why I founded SANUSVERSUS after a 30-year corporate career

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30 years in corporate. 15 countries. CEO, CFO, COO.

And then I realized: My energy was waning. Not because of age – but because of what I ate.

The insider who knew the truth

My name is Roman Wenzl. As an economist from the WU Vienna and a manager in international leadership positions, I worked for over three decades in the food industry, retail, and consumer goods sector – in France, the USA, the Gulf States, and many other countries.

I knew the industry from the inside. I knew how products are developed, what compromises are made on quality, and what is really in most of the food sold daily in supermarkets.

And that knowledge eventually woke me up.

Roman Wenzl MBA – Founder of SANUSVERSUS

“I knew the food industry from the inside – and that is exactly why I knew what was really in most products.”
— Roman Wenzl MBA, Founder of SANUSVERSUS

The turning point

After two decades of constant international stress – traveling between Vienna, New York, and Dubai, endless restructuring projects, 80-hour weeks – I noticed that my energy was waning. Not dramatically, but noticeably. Concentration, endurance, recovery – everything became harder.

As someone who knows the food industry from the inside, I began to make a conscious change. Away from industrially processed products, towards organic-certified, regional food directly from the producer.

The result was astonishing: more energy, better concentration, less exhaustion.

The idea: make this experience accessible

Together with nutrition scientists, organic producers, and medical professionals, we spent over six months developing a range that meets the highest quality standards:

  • ✅ Organic-certified and regional
  • ✅ Directly from the producer – without unnecessary intermediaries
  • ✅ Checked by medical professionals and nutrition experts
  • ✅ Based on the current food pyramid

SANUSVERSUS – more than a name

Sanus means health. Versus means to oppose. We actively stand against substandard food – and for your health.

Our products – selected with insider knowledge

Every product in our range has been carefully selected. Here is a selection:

Mountain cheese aged 15 months

Mountain cheese aged 15 months

Bundt cake

Marbled Bundt cake, Felber

Organic Skyr

Organic Skyr, Salzburg Milch

Organic forest honey

Organic forest honey, 275g

Organic Alpine loaf

Organic Alpine loaf, Felber

Liptauer

Liptauer, Salzburg Milch

Organic butter

Organic butter 4x250g

Organic apple juice

Organic cloudy apple juice 4x5L

→ Discover all products

The SANUSVERSUS Team

The team behind SANUSVERSUS – Vienna, Austria

Roman Wenzl MBA – Founder of SANUSVERSUS

Roman Wenzl MBA

Founder & CEO, SANUSVERSUS Austria