Why I founded an organic shop after 30 years of corporate career

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30 years of corporate career. 15 countries. CEO, CFO, COO.

And then I realized: My energy was dwindling. Not because of age – but because of what I was eating.

The Insider Who Knew the Truth

My name is Roman Wenzl. As an economist from WU Vienna and a manager in international leadership positions, I worked for over three decades in the food industry, retail, and consumer goods sector – in France, the USA, the Gulf States, and many other countries.

I knew the industry from the inside. I knew how products are developed, what compromises are made in quality, and what really goes into most foods sold daily in supermarkets.

And it was precisely this knowledge that eventually woke me up.

The Turning Point

After two decades of permanent international stress – traveling between Vienna, New York, and Dubai, endless reorganization projects, 80-hour weeks – I noticed my energy waning. Not dramatically, but noticeably. Concentration, endurance, recovery – everything became harder.

As someone who knows the food industry from the inside, I began to deliberately make changes. Away from industrially processed products, towards organic-certified, regional foods directly from the producer.

The result was astounding: more energy, better concentration, less exhaustion.

The Idea: Making This Experience Accessible

Together with nutritionists, organic producers, and medical professionals, we spent over six months developing a product range that meets the highest quality standards:

  • ✅ Organic-certified and regional
  • ✅ Directly from the producer – without unnecessary intermediaries
  • ✅ Tested by medical and nutritional experts
  • ✅ Based on the current food pyramid

SANUSVERSUS – More Than Just a Name

Sanus means healthy. Versus means to stand against. We actively stand against inferior foods – and for your health.

Our Products – Selected with Insider Knowledge

Every product in our range has been carefully selected. Here's a selection:

Bergkäse 15 Monate

Mountain Cheese, aged 15 months

Gugelhupf

Marble Bundt Cake, Felber

Bio Skyr

Organic Skyr, Salzburg Milch

Bio Waldhonig

Organic Forest Honey, 275g

Bio Alpen Laib

Organic Alpine Loaf, Felber

Liptauer

Liptauer, Salzburg Milch

Bio Butter

Organic Butter 4x250g

Bio Apfelsaft

Organic Apple Juice, cloudy 4x5L

→ Discover all products

Roman Wenzl, MBA MBA
Founder, SANUSVERSUS Austria
Vienna, Austria